Saturday, March 22, 2008

New Study: Seeing Apple Logo Boosts Creativty

It turns out just thinking about Apple can make you more creative. Don't just take it from a fanboy; According to researchers at Duke & University of Waterloo, exposing people to a brand’s logo for 30 milliseconds will make them behave in ways associated with that brand. In Apple’s case that means more creatively.

read more | digg story

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