The purchase will give AOL two new tools in their arsenal in this increasing advertising war. AdSonar, much like Google’s AdSense, will give them a foothold in the target ad arena, and FeedPoint which is a search engine tool. ESPN recently Choose Quigo so could Quiqo be the next GOOGLE?
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Saturday, November 3, 2007
AOL Purchases Ad Company Quigo For $300 Million (Adsonar and FeedPoint)
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